Revenue Management & Reservations Strategy

About this certification

The science of pricing, distribution and forecasting — yield management, OTA partnerships, channel strategy and revenue optimisation for hotels.

Designed in collaboration with leading hospitality and cruise operators, the Revenue Management & Reservations Strategy program combines academic rigour with hands-on industry exposure. Participants graduate with the practical competencies, professional network and recognised credential needed to advance in front office & guest services.

What you'll learn

• Demand forecasting
• Dynamic pricing
• Channel & OTA strategy
• Distribution analytics
• RevPAR & ADR optimisation
• Group & corporate rates
• Forecasting models
• Competitive set analysis

Who it's for

Working hospitality professionals, recent graduates and career-changers seeking a recognised credential in front office & guest services. Some prior hospitality exposure is recommended.