Hotel Sales, Marketing & Digital Distribution

About this certification

Hotel commercial leadership — proactive sales, segment strategy, digital marketing, OTA management and direct-booking optimisation for modern properties.

Designed in collaboration with leading hospitality and cruise operators, the Hotel Sales, Marketing & Digital Distribution program combines academic rigour with hands-on industry exposure. Participants graduate with the practical competencies, professional network and recognised credential needed to advance in hotel leadership & management.

What you'll learn

• Segment strategy
• Proactive sales
• Digital marketing & SEO
• OTA & meta management
• Direct booking optimisation
• Loyalty & CRM
• Content & social
• Performance reporting

Who it's for

Working hospitality professionals, recent graduates and career-changers seeking a recognised credential in hotel leadership & management. Some prior hospitality exposure is recommended.